Performance Marketing

Performance Marketing Solutions

Optimize your online actions and maximize your return on ad spend with our services.

Search Engine Optimization

So you have a website but no one is coming to it. How do you get more exposure online? The number one way to grow traffic and leads is with Search Engine Optimization (also commonly referred to as SEO). SEO is the process of determining what keywords, search phrases, and topics your target demographic is looking for in search engines and optimizing your site so that it is placed on the first page in the search results.

While most SEO agencies like to keep their strategies secretly guarded, we’re more than happy to explain ours to clients. First, we start out with a strategy called keyword research. This is the tedious process whereby we sift through hundreds (or sometimes thousands) of search phrases to find ones that your target demographic is searching for. We also research your competitors to see what search phrases that earn them the top spot in search engines. Once we have complied a list of keywords/topics that your target demographic is searching for we use them to thoroughly optimize your site. “Optimizing”, when referred to in SEO, means ensuring that the search engines know which of your website pages should be on page one in the search results for specific keywords that you’re targeting. This process is done in many ways. Here are a few examples:

• We make sure that the keyword is in the page title.

• We make sure that the keyword is in the meta description.

• We make sure that the keyword is in the HTML heading tag.

Once we have fully optimized your website it’s time to start backlinking. Backlinking (often referred to as off-page SEO) simply means getting links from other websites that point back to yours. Why are links important? Search engines view links as votes. The more links/votes your website has, the more power it has in the eyes of the search engines and thus the higher it will be placed in the search engines results. However, not all links are created equal. For a search engine to count a link coming from another site back to yours, it must follow certain guidelines.

• It must be relevant to your industry.

• It cannot be “spammed” on another website.

• It must be earned through relevant, insightful, and informative content. Not paid for.

Website Design & Development

In today’s world, there’s a good chance that your website gets more traffic than your physical location. But does your site properly convey your brand? A better question is, does your site convert that traffic into leads? If you answered “no” to either of these questions, it’s probably time for a redesign.

Whether you’re a start-up, small business, or million dollar company, your website is the face of your company. Often it is the first place that a potential customer will land before making their purchase decision. If your site loads too slow, doesn’t pique their interest, or doesn’t have a consistent user experience, you’ve lost that customer forever. Studies have shown that people form opinions about your website within 0.05 seconds of viewing it. If they aren’t satisfied, they’ll hit the back button and land on one of your competitor’s pages. Today, with search engines, it is easier than ever to find information and businesses. This is great for consumers but makes it harder to compete for businesses. One misstep on your site and you’ve lost a customer.

How do you create a site that converts? Through years of website design and development coupled with our intensive digital marketing and conversion optimization strategies, we’ve figured it out…

• Beautiful Design: The visuals of your site will make or break that crucial first impression. Before we even start your design, our team will sit down with you to learn about your business, industry, and target demographic. Utilizing this information, we craft a design that fits your brand perfectly.

• Seamless UX: User Experience Design (also referred to as “UX”) is the process of designing a website that pleases your demographic every step of the way and ensures there are no “speed bumps” that slow down their journey from a website visitor to a new lead.

• Quick and Secure Code: A quick and secure website is not just a luxury these days, it’s a necessity. Our coders build website that aren’t bogged down with unnecessary code. We also utilize site speed strategies and technologies such as caching and content delivery networks. This makes your site lightening fast. Not only that, we make sure that any personal information submitted through your site is encrypted by using an SSL (if you prefer).

• Built to Scale: Many sites for new businesses start with just a handful of pages. However, as the business grow, so does the site. If your site isn’t built on a platform that allows it to scale, making necessary changes and improvements can be all but impossible. All of our sites are built on content management systems that are scalable, well-maintained, and even easy-to-use for those who want to make simple updates (like add blog posts or new pages).

• Responsive: Since the internet has branched out from desktop computers to tablets and phones, the need for sites to load on different devices has soared. If your site doesn’t load properly on a mobile device, you are missing out on valuable traffic. Every site that we build is developed on a responsive framework. That means no matter what device your site is loaded on, it will look great. Here’s a video explaining what responsive means.

• Strong CTA: Your Call to Action determines what step your traffic needs to take in order to become a lead. Creating and implementing a strong CTA is the difference between a website that automatically generates leads for your business and one that doesn’t. Our digital marketing and website design knowledge and experience gives us a unique advantage among other web design agencies, since we can create a beautiful site that is optimized for conversions.

We have helped design websites for a wide variety of industries: legal (law firms and attorneys), finance, higher education, SaaS (software as a service), small business, and much more. To learn how we can design a website for your business that becomes a lead generating machine, contact us today for your free, no-obligation consultation!

Digital Marketing is a vast and ever-growing field of marketing. To many business owners and even seasoned CMO’s, integrating digital marketing into their current marketing strategy can seem like a daunting task. Regardless of how tough or confusing it may seem, it’s important to make the change. Moving from a traditional marketing strategy to a digital strategy (or a mixture of both) is what we help businesses do every single day.

Business owner, CMO’s, and Marketing Managers regularly partner with us to help them get a better grasp on what digital marketing is and how it can help them grow. Some of the common reasons people come to us are:

• They’re feeling lost and don’t know where to start when it comes to digital marketing.

• They have a solid website but see that traffic is leaving without converting to a lead or sale.

• They wish to effectively introduce new digital marketing strategies into their current funnel.

• They want to educate their employees and executives on digital marketing best practices.

Whether it’s partnering on your new website design or leading a seminar on digital marketing for your employees, our digital marketing consulting services are here to help.

Here are a few of the specific ways we’ve been brought in to help other businesses…

Conversion Optimization

If you currently have a website for your business but that website isn’t converting the traffic coming to it, then your website isn’t properly optimized. Like a sinking ship, your website could be dragging your business down to its untimely death. Our goal is simple – find the “holes” where traffic is leaving your site and plug them up. This is the basis for Conversion Optimization and it is a strategy that we have used to take businesses, big and small, to new heights.

Strategic Consulting

New Age Digital Marketing Solutions transformed our online strategy, significantly improving our conversions and tracking. Their performance marketing methods are truly effective. Highly recommend!

John Doe

★★★★★